Why I’m Turning My Attention to YouTube
It's that time ladies and gentlemen. Ada's back on YouTube. In case you haven't been keeping up, I decided to really put a lot of my time and efforts into YouTube moving forward. Now if you've been around for years, you know I started my channel back in 2014, went away for a few months and then ramped it back up in 2017. I was pretty absent on YouTube over the last year (or so) and now it's time to really dive back into everything. I wanted to give you some advice, and also explain why I'm investing all my time to YouTube.
Ever since I posted my initial Kylie Skin review on IGTV, I noticed that it's not the best place for really in-depth and large scale reviews. While the video still got a lot of activity, it was definitely not the right place for it for a number of reasons. This article really dives into the breakdown of IGTV versus YouTube, so if you're curious where your content should be going, I'd recommend looking through the pros and cons there. Long form content that would do well when searched should go on YouTube, and I think shorter videos (sped up fashion try-ons and quick beauty tutorials) should go on IGTV. Keep in mind that attention span of someone on Instagram is much shorter, whereas someone watching YouTube videos may be on there for hours. People watch YouTube on their TVs and they treat YouTube as their own form of TV, without a necessary subscription fee like Netflix, Hulu, HBO, etc. It's brilliant.
YouTube is the 2nd largest search engine.
When people are looking for reviews, whether it's products, travel experiences, how to do something, they go to YouTube to find out. It's better than asking your friend and waiting for a reply. You can just search it on YouTube and find out how to do it yourself. For me, I have always reviewed beauty products and given my honest take on them. I did a lot of this on my blog back in 2013 and 2014, but I've come to realize over the years that many people don't actually like to read. Reviews are just better off on YouTube, so if people are searching about new beauty products, they are able to find my review. Not to mention, YouTube reviews show up in search results and YouTube is the 2nd largest search engine, meaning people are really looking for information, videos and expertise. On the daily.
Video is king.
If you're an avid friend of mine, you may have seen that I did an incredible interview with David Meltzer for Entrepreneur. In this interview, we talk about the importance of having a personality, and how that personality will be well received in video. Posting a photo can only do so much (even if the photo is creative and fun) but a video really gives people a better idea of who you are and what you're trying to communicate. Plus it's always more fun having a conversation with someone, then it is just looking at a photo of them.
When someone dedicates themselves to YouTube, you can count that they will be posting on the regular. The advice I've heard is 2 videos per week, at a MINIMUM. Especially if you're just starting out. The more content you create, the more likelihood people will be able to find you, YouTube will favor your videos a bit more, and the algorithm will pick up your videos. I have to say that when I put my mind to something, I definitely commit myself to it. Sure I may say I'll do something over and over again, but when I truly make up my mind and commit, I'm in it for the long haul.
The people who watch YouTubers consistently, are the most dedicated people on the planet when it comes to that content creator. If your ass can sit through one of my long ass vlogs, you are definitely interested in what I have to say and what I'm doing, sharing, thinking, etc. This is the most dedicated audience out there. Think of Instagram as a platonic relationship, whereas YouTube is the real deal. We can actually be friends on there and comment back and forth. Versus me just posting a photo and you liking it. There's not much room for two way dialogue on Insta, and this is why I think YouTube is important long-term.
I've come to realize people are either avid YouTube watchers, or they only use YouTube when they need to learn how to fix a tie. What's your take when it comes to YouTube? Are you watching videos everyday? A few days a week? What's that frequency?
Now that I'm committed, I want to know what you want to see. I've done a few videos on topics that really speak to me. This included my review of Kylie Skin after using the products for one week exclusively, and then two videos about the debate with Jaclyn Cosmetics lipsticks. These videos have done really well on my channel, and I hope to continue to peek people's interest with my real raw attitude, and my honest thoughts on things I'm interested in discussing. As I write this, I think I need to do a video on the new Bachelor in Paradise cast because I have a lot of shit to say about some of the characters. Somehow I actually "know" a lot of the characters, but I guess these are all pretty recent faces. Anyway, off to add more ideas to the video content calendar. I'd love to know your thoughts on YouTube, if you have a channel (drop your links!) and of course, send your requests my way.